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Making sense of Big Data
Big data is a very sexy subject at the moment. Given the enormous volume of digital information in the world, being able to bring it together and analyse it should make it easier to spot overall trends...
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Do you really Like that?
Be careful what you like on Facebook – that’s the warning to take from research carried out by the University of Cambridge. The project used algorithms to predict religion, politics, race and sexual...
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How much is your personal data worth?
At a time when governments snooping on communications data is top of the news agenda it is time for people to realise exactly how much of their private information is out there on the internet. From...
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Marketing by robots?
Technology has disrupted many industries, radically changing the roles of those that work in them. Thirty years ago, every medium or large organisation had a typing pool, with secretaries that took...
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Making marketing mobile
Everyone knows that consumer media habits are changing, but sometimes it feels that marketers aren’t making the connection between how people now access news and information, and how they are trying to...
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